Politicians and the government needs to catch up to 21st century presentation technology

There have been a few changes over time. Dr. Kalam presenting his 2020 vision, the
effective ads for the polio and the “school chale hum” campaigns are some instances
that come to mind. But these are the very few exceptions. By and large state
communication and especially political communication is unimaginative. While many
aspects of India are catching up to the year 2007, the government and political
establishment still seems comfortably trapped in the 20th century

In A New Bottle PleaseWhat’s the difference between the prime minister’s speech on 15th Aug 1947 and 15th Aug 2007? What’s the difference between the president’s and chief minister’s TV addresses in the 80s and those in 2007? The content and the speakers sure have changed, but there have been no changes in the medium of delivery. While technology and presentation mediums have improved dramatically, government and political addresses are still consistently delivered in a dry boring format. In their current form, these speeches would be watched only if the nation is going through some crisis and people are looking for direction from the leader, a la Mussharaf in a troubled Pakistan. However at other times, I wonder how many countrymen would watch for more than a few minutes….

(Cont…Click the scanned article image on the left). Published as part of my column for the Maharashtra Herald that’s published on alternate Saturdays )