After extensive research at Oak Labs, we believe we have discovered the secret of success in politics. It revolves around the simple concept of “Us vs Them”. The key to getting a mass following, winning elections and being a popular leader lies in the ability of the politician to clearly define an “Us vs Them” pattern.So throughout history and in all walks of life, the successful politician always has a clear understanding of who ‘Us’ is and who ‘Them’ are. It is the ability of the politician to convey this understanding that decides how successful he or she is. Here are some examples of Us vs Them. Rulers vs Natives, White vs Black, Democracy vs Dictators, Indian Cricket vs Aussie Cricket, Locals vs Migrants, Secular vs Communal, Believers in a Faith vs Non-believers, Underdeveloped vs Developed Countries and so on.